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Brand Meaning

Fragmented is a creative identity born from dissonance — the tension between who we are, who we imitate, and who we become.

Our first collection, Seperene, explores the theme “Echoes of Imitation” — the idea that before individuality, there’s imitation. Every artist begins as a mirror, and through reflection, creation takes form.

Each piece is a fragment of that process — imperfect, intentional, and self-aware.

Fragmented is not just clothing. It’s an archive of growth — a reminder that creation isn’t purity, it’s honesty.

We don’t chase originality. We evolve through reflection.